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South London volunteer radio station ‘Reprezent’ gets a licence

Reprezent, an on-line radio station created as a platform for young volunteers to air their views, has been granted a license by Ofcom and will hit the airwaves in 2011.
‘Reprezent’ was launched in 2008 and was the first FM station to be programmed solely by young people. Created with support from Choice FM, the station provides a voice for underrepresented minorities in mainstream media. Believed to have positively encouraged the youth of South London to communicate with one another, the radio station became a popular platform for debates on burning issues such as knife crime, teenage pregnancy and career aspirations.
Many youth volunteered their time, skills and creativity in ensuring the success of the radio station. Aaron, 17, has been presenting his own show online for a year. “This is about giving young people the chance to represent themselves and get involved in something positive. Everyone hears the bad things, but Reprezent is about our music, our culture, and what we can bring to society,” he says.
The station will reach out to over 160,000 13-25 years old, providing many young people with broadcast and media training. Schools, councils and businesses alike will rejoice at the prospect of a broadcast platform in which the youth, the general public and the officials can amicably highlight issues, discuss options, and settle on resolutions.
The radio station is a real boost at a time when youth unemployment is on the rise, and young people are looking for practical experience for their CVs. Finances have already been secured for the station to work with over 300 young people over the next year, and ‘Reprezent’ plans to continue growing in creativity, community support and cultural significance for a long time to come.

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