Archive for the ‘Spotlight’ Category
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“Volunteering is now cool” - rallying cry from rent-a-crowd for non-profits
We were always going to fall in love with an “unincorporated disorganisation” who state their vision as “a world where volunteering is as mainstream as cheeseburgers and breathing.” Youth Tree is a group of young volunteers from Western Australia who are shaking up volunteering Down Under.
They’ve just launched the Big Help Mob, a diverse army of 100+ young volunteers who regularly get together to do favours for non-profits. Then they celebrate with “enormous, ludicrous flash mobs”.
Any local non-profit can submit an idea for how this rent-a-crowd could help them out, via their website. The best ideas are taken on. So all kinds of causes, charities, people, animals or environments can benefit from a sudden, one-off burst of people-power.
Did we mention that we love it?
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Digital volunteers help Haiti
Back in June, we blogged about micro-volunteering project The Extraordinaries. In the wake of the Haiti disaster, the site is now catering to the huge numbers of people inspired to help by offering volunteers a real opportunity to make a difference to the relief effort.A new Haiti support page is harnessing the power of the crowd to help locate and identify missing persons. Volunteers can give just a few minutes of their time to sort and tag disaster images, and match sorted images with the faces of missing persons. The goal is to help desperate families find their loved ones.
Meanwhile, Crisis Camp Haiti kicks off in London tomorrow (Thursday 21 January). Crisis Commons facilitates partnerships and maintains a network of technology volunteers to respond to specific needs. The goal of the London session is to establish Crisis Commons London and a series of Crisis Camp events in London in support of Haiti, where both technical and non-technical people working together on tasks as diverse as coding apps, mapping work and translation.
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Help-Portrait: “The greatest thing we’ve ever done with our cameras”
The vlabsblog team has been inspired and excited by the success of Help-Portrait, an innovative photography project which successfully spread masses of festive joy by creating 40,000 free portraits for people to treasure for a lifetime.
On Saturday 12th December, more than 8300 photographers and volunteers in 715 locations in 42 countries gave up their time for the project. The brief is beautifully simple: find someone in need. Take their portrait. Print their portrait. And deliver it to them. That’s it. Simple to do, but as the website shows, a photograph can mean the world to someone, perhaps making a person feel special for the first time in their lives.
Help-Portrait was founded by celebrity photographer Jeremy Cowart with his vision of the photography community and individuals giving back this holiday season. This event reached a magnitude that nobody saw coming.
“On December 12th, cultural borders were crossed on one side of the camera and competitive borders on the other,” reflects Cowart. “I honestly don’t know which side of the camera was blessed more. For many of our subjects across the world, Help-Portrait provided them with their first-ever family photo. However, we’re consistently hearing from many photographers worldwide that this is the greatest thing they’ve ever done with their cameras.”
It’s a lovely way for photographers to be able to share their skills - structured enough to form a template for collective action, yet open enough to let each participant stamp his or her mark on the project. Best of all, each portrait is a memento of a personal interaction between photographer and model, between someone who deserves to feel special and someone who wanted to help. You just can’t buy moments like that.
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Crowd-sourcing funding for voluntary projects
I’ve just discovered Kickstarter, a US-based website which allows budding entrepreneurs to crowd-source the money they need to bring their ideas to life. A service designer I know called it “my favourite website of all time”, and I can see where he’s coming from.
Project creators can offer products, services or other benefits (”rewards”) to inspire people to support their project: A hot-air balloon ride to the first person to pledge $300, an invitation to the BBQ for anyone who pledges more than $5. It’s up to each project creator to sculpt their own offers to inspire people to invest.
From crocheted yurts to plans to write everyone in the world a letter, the site is packed with weird and wonderful ideas, but it’s the voluntary projects which really got me thinking - such as this appeal to save a local community garden. Could it be that by stepping away from the format of traditional funding applications, we could actually inspire more creative volunteering opportunities? The very act of selling a simple idea, rather than a huge project plan, seems like a more natural way to test out your idea on the general public. Winning public support could inspire courage to test the boundaries and be really innovative.
I’m a big fan of Junction 49 and its commitment to supporting young volunteers in working together to bring their ideas to life, as well as v’s vcashpoint project. I’d love to see what would happen if we could add crowd-sourced funding into the mix. Something tells me that these young volunteers could teach hardened fundraisers a few tricks, and inspire new creative approaches to promoting charitable giving.
I love the idea of voluntary projects having a whole group of supporters, right from the start, who care enough about a project to dig into their pockets to help make it happen. As Kickstart says, a large group of people can be a tremendous source of money and encouragement.
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Inspiring ideas for the future
3 billion. Thats the number of young people under twenty-five in the world - as threebillion points out, thats half the worlds population.
How can the energy and ideas of this group contribute to development? Well, Michael Boampong has some thoughts. We’ve featured Michael’s organisation, Young People We Care, previously on the vlabs blog.
Here, Michael discusses Youth-Led Development: Promoting Sustainable Development and Empowering Youth in an essay for the website Youthink!’s International Youth Day Essay Contest.
Responding to the essay question set by the World Bank, What are your tangible ideas for how youth can create effective, long-lasting change? other ideas include a TV channel by and for youth around the world, a wider look at how our attitudes can help shape our planet’s future and how obstacles like red-tape or limited finances should not young people from making a difference.
What are your ideas?
In preparation for the Y2Y Global Youth Conference 2009, the World Bank is seeking essays on Youth Entrepreneurship in times of crisis.
Get writing.
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Time to unite against climate change
With the United Nations Climate Change Conference looming in December, the pressure is on to get the world working together to cut carbon emissions. Today sees the launch of the 10:10 campaign to cut persuade the UK’s individuals, schools, hospitals, businesses and organisations to pledge to cut their carbon emissions by 10% in 2010. Created by the Age of Stupid team, the campaign has already drawn support from celebrities and environmental campaigners, but also from the likes of British Gas, Tottenham Hotspur FC, and the NHS.
747 to 1010 in 34 seconds from Age of Stupid on Vimeo.
It would be easy to dismiss the role of 16-25 year olds in taking practical action to cut emissions - after all, they’re less likely to hold the power in businesses, schools and even in households. Yet many charities are harnessing the enthusiasm and dedication of young volunteers for climate change projects, and what’s inspiring is the way that diverse organisations are working together.
The UK Youth Climate Change Coalition isn’t just another brand-new organisation, it’s a youth-led coalition of youth organisations, large and small which have joined forces to reach out to millions of young people up and down the country. Their vimeo site creates a platform for the voices of climate change activists from all over the world.
Climate change and Nepalese Youth from Avishek Shrestha on Vimeo.
Also in the UK, the digital team at vinspired and the team at Made by Many have just launched a new website for Climate Squad, a network of young volunteers taking practical action against climate change. Supported by v and Bank of America, and delivered by Global Action Plan, Climate Squad will train 300 young people to lead their own carbon-cutting projects in their own communities. These young leaders will work with businesses, schools, colleges and householders to show them how to measure their carbon footprints and make small changes in their behaviour to produce measurable reductions.

Recently published research, Climate Squad: young people’s views on climate change, shows that three quarters of young people in England would like to volunteer on a climate change project. So we’ll be down at the Tate Modern this evening to find out more about what 10:10 have planned, and will be keeping an eye on The Guardian’s new 10:10 portal.

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Spotlight: The Good Gym
Be good, get fit. Thats the tag being used by the creators behind a new project bringing together volunteering and exercise. By linking runners and isolated less-mobile people, the Good Gym aims to overcome the loneliness experienced by some older people. Runners will jog to their house, deliver something nice, have have a brief chat and be on their way again.

Like v’s work to define volunteering for a new generation by providing a range of opportunities to fit young peoples lives (we value whatever time they can give), the Good Gym is an interesting example of what they term, the ‘fine-grain’ approach to volunteering, where participation is based on frequent low impact activities that are integrated usefully into the participant’s life.
Over the Summer and Autumn of 2009 the Good Gym will test the working and processes of the project in Tower Hamlets. If you live or work in the area then join the good gym pilot project.
As the people at the Good Gym say, it will help you get fit by provding a good reason to go for a run and it will help the person being visited by providing them with some friendly human contact.
Join the pilot. Get running.
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Spotlight: Orange Rock Corps

While almost every large corporate organisation, (especially those in the technology industry), encourage their employees to spend a few hours each month volunteering, or donate sums of money to a range of charities, it is quite surprising that only one has actually gone about associating their brand with volunteering in a huge way - namely, mobile phone operator Orange with Orange Rock Corps.
When I first heard of Orange Rock Corps, I thought it was a great initiative. Encouraging kids to volunteer and giving them tickets to gigs in return for their time? Considering the target audience, who probably spend half their waking time listening to music on their iPods anyway, it is a smart and relevant way of motivating them to engage with the community they are a part of.
One of the best parts is that all ‘payment’ is only in kind, and it is a win-win situation for all involved: the kids, who get to see their favourite artists live; the artists, who get to interact with extremely enthusiastic young fans, also earning good karma points in the bargain (plus it won’t hurt their image to be associated with an event like this); and Orange, who through association with the event, become known as a brand that genuinely puts their money where their mouth is, especially to a segment of the population that probably forms a huge proportion of their user base.
I’m surprised other brands haven’t cottoned on to this yet. If you know of any other big brands that are involved in volunteering, do let us know.

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