Everyone working together

Here at v, we’ve been asking ourselves how we can do more to harness the power of social media and give young volunteers the tools they need to do our marketing and organising for us. (After all, we know they’ll do a better job than us.)

At our recent Generation Digital Conference, William Owen, strategy director at our digital agency Made by Many, shared the things we’ve learned, from letting go of centralised control (easier said than done: “the social web is disruptive, but some members of the SMT are still resisting”) to using existing APIs and building our own.

The presentation also includes case studies from Amnesty UK’s Protect the Human site, and generated lots of interest at the conference, so I thought I’d share it here.