Help-Portrait: “The greatest thing we’ve ever done with our cameras”

The vlabsblog team has been inspired and excited by the success of Help-Portrait, an innovative photography project which successfully spread masses of festive joy by creating 40,000 free portraits for people to treasure for a lifetime.

On Saturday 12th December, more than 8300 photographers and volunteers in 715 locations in 42 countries gave up their time for the project. The brief is beautifully simple: find someone in need. Take their portrait. Print their portrait. And deliver it to them. That’s it. Simple to do, but as the website shows, a photograph can mean the world to someone, perhaps making a person feel special for the first time in their lives.

Help-Portrait was founded by celebrity photographer Jeremy Cowart with his vision of the photography community and individuals giving back this holiday season.  This event reached a magnitude that nobody saw coming.

“On December 12th, cultural borders were crossed on one side of the camera and competitive borders on the other,” reflects Cowart. “I honestly don’t know which side of the camera was blessed more. For many of our subjects across the world, Help-Portrait provided them with their first-ever family photo. However, we’re consistently hearing from many photographers worldwide that this is the greatest thing they’ve ever done with their cameras.”

It’s a lovely way for photographers to be able to share their skills - structured enough to form a template for collective action, yet open enough to let each participant stamp his or her mark on the project. Best of all, each portrait is a memento of a personal interaction between photographer and model, between someone who deserves to feel special and someone who wanted to help. You just can’t buy moments like that.