Today marks the start of Promoting a Creative Generation, a two-day conference in Göteborg looking at the role of children and young people in the new culture and media landscape.
Taking place within the context of the European Year of Creativity and Innovation and hosted under the Swedish Presidency of the European Union, 350 experts and participants will discuss the creativity and cultural habits of children and young people.

Gunnar Seijbold/ Regeringskansliet.
Swedish
Minister for Culture Lena Adelsohn Liljeroth says, “this conference is to learn more about both the possibilities and problems of the new culture and media landscape that our children and young people encounter. The digital cultural platforms create new and often difficult issues that, despite their different starting points, are clearly related. And it is almost always young people who are affected”.
Keynote speakers include Renad Qubbaj from the Tamer Institute for Community Education in Ramallah and Professor Bamford, Director of Cultural Programmes for Creativity, Culture and Education (CCE), London.
The conference programme focuses on different aspects of daily life for children and young people, recognising that, today, children and young people are to a great extent not only consumers but also producers in the new media landscape. Sessions will look at how to strengthen children and young people’s right to culture, how traditional cultural institutions can find ways to remain attractive and accessible for the new generation, promote the exchange of experience and knowledge on how public investments can help to ensure that children and young people’s right to culture in all forms is guaranteed and will also include participants trying out the younger generation’s world of digital communication.
The opening and closing sessions can be watched via webcast
In the UK, very similar questions are being raised by The New Deal of the Mind coalition, chaired by the journalist and former political editor of the New Statesman, Martin Bright. The New Deal of the Mind is a grouping of like-minded individuals who believe we must not let the recession crush creativity and innovation. Learning the lessons of Franklin D. Roosevelt’s 1930s New Deal, the coalition believes the creative and digital industries can help provide a route through the recession for young people and others. Check out their latest report, ‘Do It Yourself: Cultural and Creative Self-Employed in Hard Times’, exploring self employment options in the cultural and creative sector.
Of course this blog celebrates how creativity and innovation are changing youth volunteering, but revolutionising how young people can share their time and talents with others is becoming of much broader concern, across many sectors.
Any thoughts on these issues?
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