Volunteering is sexy

Via @Elinesca on Twitter, an interesting idea from Adam Ferrier, a consumer psychologist who also contributes to the SEEK Volunteer blog in Australia. Adam says that the reason people don’t want to volunteer is because of the frumpy and dowdy image associated with it. You know, that it’s uncool, it’s something for old people or people on the dole, or students who have to do it to build up their CV. Adam says that that can all be changed simply by convincing everyone that it is sexy to volunteer, backed up by actual research that people who volunteer are in fact seen as more attractive to the opposite sex. From his post:

So what needs to happen for more people to volunteer?

1. Volunteer organisations need to re-brand themselves and strip away their dowdy image – you can make yourselves better.
2. People need to be aware of the benefits, and believe they are real.

Go and read the original blog post here.